Brazilian Flair is a ladies premium shoe retailer that imports Brazilian handmade fashion shoes and accessories. This retailer is a challenger brand to the established footwear and accessory brands like Nine West and Aldo; therefore the retail experience needs to be seen as something new, energetic and spirited. Like the passion that resides in all things Brazilian, the intense colour usage and complimenting natural tones and finishes announce the brand with flair.
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The retail concept was a fusion of the Brazilian energy or spirited nature and the more progressive hard edge genre used in run-way shows and global high-street fashion. Both need to complement each other and find equals footing. The use of the intense yellow wall was used as a backdrop on which the fashion items would be placed; contrasting this is the use of the natural timer is to compliment the yellow and create a more tactile shopping experience.
Lighting in-store was also a primary focus, correct store light meant that the product was pronounced and created a the correct hi-lights and focus zones. Collectively these items created a warm and energetic environment full of the right colour that exudes positivity and energy.