Neotel was the second fixed line, underground fibre-optic telecommunications supplier to emerge within South Africa and the goal was to establish them in the market as a fresh alternative, communicating a warm identity and emphasising to consumers the value of service and choice. Whilst PJ du Toit was at Enterprise IG, a concept was strategised around the idea of communicating technology with the simple use of lighting and illumination. The aesthetic demonstrates the connectivity between two points with the use of a continuous band of electronic media & in-store messaging.

Feel free to contact us if you require graphic and retail interior design for a telecommunication brand, exhibition stand, mobile devices and data outlet or corporate interior design.