The Providus Bank project was done in collaboration with Hitchcock Michalski (brand and 2D), in which Design Tact brought the brand into its 3D design branch environment expression. The concept was derived from a clean palette with a very vibrant accent colour. Although the concept was modern, sophisticated and contemporary, the ideology behind the finishings and material specification was logical and respectful to the Nigerian landscape and local challenges.
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This is a Nigerian Bank for Nigerians, therefore the communications and brand tone positive and relevant. This bank is positioned to be aspirational and grounded with locality and loyalty.