Shell

Globally Shell embarked with a uniformed concept and generic design to be implemented across all markets across the continent and as part of the Southern African Regional Team, Design Tact was asked to help localise the Global Design and ensure all Brand applications remained true and consistent across various Site Applications as well as across the Typical Store Type Stratifications. 

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It was part of Design Tact’s responsibility to understand the strategic intent of the Global Design and ensure the shopping methodologies and planning principals were understood and implemented into each site. Design Tact was responsible for supplying local South African materials and finishes for approval from the Global Team ensuring that in no way was the Design Aesthetic compromised or varied in any way.

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